Case Study: The Seafood Shack

brand development

The Seafood Shack is a fictional Bajan restaurant that students were tasked to develop a unique brand identity for

Background

The Seafood Shack, founded in 2005 by chef Christina Thompson, is a family-style restaurant in Barbados known for its authentic Bajan cuisine. Inspired by recipes passed down from her grandmother, Christina built the brand from a humble beachside shack near Pebbles Beach into a growing business. Rooted in tradition and community, the restaurant offers customers a warm dining experience.

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Media Research & Production